Wiley is an academic publisher that needed to breathe life into their brand that’s been around since John Wiley & Sons first opened their doors in 1807.
We needed to reach every kind of 21st century scholar and make them care.
But, most of all, we needed to make them feel proud. Proud of the hard work and hours they’ve spent searching, questioning, studying, learning. We needed to make them proud to be a nerd.
