We were tasked with launching a range of meals to Canada’s toughest customers: kids.
We were also tasked with finding the “cutest kid in Canada”.
I think we succeeded with both.
It was a drastic and much-needed change in tone for of one of Canada’s biggest brands, especially for their retail work.
The most important thing is that Tim's moms and mini customers were over the moon.
Except one angry Twitter user, as usual. Thanks Miranda.
