InLaws is a small audio house that wanted to get the word out – or better yet – the lyrics out about their original music talents.
So we helped them write a series of hyper-targeted musical business pitches (disguised as radio spots) to subversively reach the ears of creatives when they least expected it – the award show judging process.
Each spot ran just once to be eligible for entry, allowing us to hack award shows and exploit them as a medium.
Want to listen to the full songs? Of course you do...