The campaign relaunched the Prudential brand in South Africa with a television ad that depicts the epic 1911 race between Robert Scott and Roald Amundsen to become the first men to reach the South Pole. To make the pictures look as if they could be original footage each frame was painstakingly hand-painted, just as they would have been 100 years ago.
A number of radio spots were created to accompany the launch of the TV commercial: