GWK is an agricultural co-op that provides farmers with the technology and expertise they need to run a successful farm.
Firstly, the brand needed a makeover to represent the modern, innovative nature of the company:
To tell people about how GWK helps farmers to get their products to market, we spent two months creating a miniature world, some of it as actual models in studio, and some of it computer generated.
Here's a breakdown of the composites:
The campaign was then extended into direct and tactical channels through key retail and logistics partners. This helped drive home the fact that whatever you buy or ship, it was made by a farmer.
