The golden arches are so iconic, they can be molded and manipulated and yet somehow still remain recognizable.
When we were briefed on a campaign celebrating our partnership with the Toronto Raptors, we knew exactly where to start.
We just couldn’t believe our luck that nobody had done it before.
We also created a 7-story animated billboard that replicated Kawhi Leonard’s 4-bounce shot that sent the Toronto Raptors into the eastern conference finals. Just to show off.